Leadership Team

Peggy Northrop
Peggy Northrop
CEO Emeritus

Peggy joined Watermark in February 2020. A media consultant, communications expert, advisor and entrepreneur, Peggy spent the first two decades of her career as an award-winning editor in New York City, where she held senior editorial positions at some of the most iconic names in women’s media, including Vogue, Glamour and Real Simple, before becoming Editor-in-Chief of More and Global Editor-in-Chief of Reader’s Digest. She returned to the Bay Area in 2013 to serve as Editor-in-Chief of Sunset Publishing, and in the same year co-founded Shebooks, an e-book company devoted to publishing stories by and for women.

Peggy brings deep experience in branding, communications and public relations to her new role. As a consultant, she has coached communications teams at nonprofits and startups, built new digital communities for brands including AARP, and helped tech companies connect to their audiences with engaging multi-platform content, most recently as launch editor of the Airbnb magazine. Peggy is a communications advisor and investor with Portfolia, which creates investment funds designed for women to back the companies they want to see in the world. She is also a mentor with SHE-CAN, the educational organization that trains the next generation of female leaders in post-genocide countries. She currently serves on the board of directors of Washington & Jefferson College.

Avery Paulick
Avery Paulick
Director, Programs

Avery joined the Watermark team in May 2020 as a recent graduate from San Francisco State University with a B.A. in International Relations, graduating Magna Cum Laude. Her experience in marketing and event planning has cultivated a passion for being hands-on with clients, leading her to a customer relations & retention emphasis. She is excited to help Watermark build and expand their network and ensure members have an amazing experience.

Asa Enocson
Director, Finance Operations | Owner Åsa & Mats Enocson AB

Asa has been involved in all aspects of Watermark (including its former iteration FWE&E). The first six years she managed Watermark’s financials, events logistics, sponsor/member support and office and IT/web operations. In 2010 she moved back to Sweden where she started her own business, Åsa & Mats Enocson AB. She is currently working as a consultant for Watermark, where she continues to manage Watermark financials as well as working as the back-office support.

Born and raised in Stockholm, Sweden, Asa began her career as a project manager for Swedline, a database and software company that developed and pioneered a geographic information system for tourist information. She came to the U.S. in 1996 to manage the operations and IT functions for REAL SPORTS magazine, the definitive sports magazine for fans of women’s professional, collegiate and amateur sports, after which she joined Watermark in 2004.

Board of Directors

Mary Ann Bianco
Mary Ann Bianco

Mary Ann Bianco is an executive leader with diverse experience driving revenue growth, building and scaling global organizations with a focus on business transformation. As Chief Customer Officer, Uniphore, Mary Ann built out 5 key organizational pillars: Global Delivery, Professional Services, Customer Support and Success and Managed Services in the AI Conversational Automation space. Uniphore led with over 240% growth from FY19 to FY20; on target for 340% growth for FY21.

As Vice President, Customer Success for Oracle’s Cloud SaaS applications business she led the transformation from On-Prem to Cloud SaaS by building out the strategy to deploy and grow a high-touch customer success model – inclusive of sales, intake, implementation, deployment and renewal cycles. With her strong operational career running large scale teams for Oracle’s on-premise business, Mary Ann is known for her knowledge in IT, Governance, Risk and Best Practices for adoption leading a global customer support team for an $800M business unit for Oracle’s largest Fortune 200 customer base.

Mary Ann is committed and passionate about supporting women in the advancement of their careers. As an early pioneer in 2006, she was one of the founders of OWL (Oracle Women’s Leadership), originally a grass roots initiative that grew to over 50,000 women in 27 countries. In addition, she has an exemplary record of nonprofit Board experience, having served on 3 boards: PBWC (5 years), San Jose State Engineering Advisory Board (8 years) and her current role as Chair for Watermark, a non-profit focused on advancement of women (8 years).

Ann Barlow
Ann Barlow
President, West Coast, Peppercomm Strategic Communications

Ann Barlow is Partner and President of Peppercomm West Coast and Managing Director of the agency’s creative/digital group. For more than 25 years, she has counseled b2b and b2c companies of all sizes, nonprofit organizations and universities.

Together with teams from Peppercomm’s offices and affiliates around the globe, she has advocated for clients’ positions with consumers and the public, NGOs and government, and the financial and business communities. Her personal passions are executive presentation coaching, crisis management and digital communications.

A graduate of the University of Illinois, Ann is on the board of Illini West and is past board chair of the Professional BusinessWomen of California. She serves on the board of directors for Watermark and is a Watermark Make Your Mark award winner. Ann has been named one of the 100 Most Influential Women in the Bay Area and PR Professional of the Year by PR News.

Monica Kumar
Monica Kumar
Senior Vice President of Marketing, Nutanix

Monica is the SVP of Product and Solutions Marketing at Nutanix where she’s responsible for driving the global Go-to-Market (GTM), messaging, thought leadership and category creation efforts for the company to take them into the next chapter of growth. She plays a critical role in driving the marketing growth and direction of the company as well as continuing to generate brand/category awareness and the evolving the positioning across Nutanix’s suite of products. Prior to joining Nutanix, Monica had a fulfilling career at Oracle where she launched several ground-breaking PaaS and IaaS solutions to the market including Oracle Autonomous Database, Oracle Linux, and Oracle VM. Most recently, she led the global product marketing and sales GTM for Oracle’s industry-leading, multi-billion dollar Data Management portfolio, including the world's first self-driving Oracle Autonomous Database Cloud. Monica has a strong track record of creating new categories and building businesses from inception to hyper scale - through integrated sales and marketing including thought leadership, awareness, sales GTM strategy, and enablement all coming together to achieve results. Monica is an expert in building, retaining, and motivating teams for maximum performance with a focus on serving customers, the company and its people. She believes that "empathy" is the most critical leadership trait and "managing" an organization is not the same as "leading" them. Monica is passionate about supporting women in STEM and in Leadership. Monica serves on the board of directors for Watermark, an organization whose mission is to increase the number of women in leadership positions. She was awarded “2017 Powerful Women of the Bay” by CDA Consulting Group and “2017 Women of Influence” by The Silicon Valley Business Journal in recognition for being passionate about educating, empowering, and connecting with women in business and the community. Monica draws inspiration from her incredible family and friends who give her unconditional support to strive to become a better person. Follow her on Twitter @mbkumar.

Nicole Ward
Vice Chair; National Sales Director, Moss Adams

Nicole Ward is National Sales Director of Moss Adams, a professional services firm dedicated to assisting clients with growing, managing and protecting prosperity. Prior to joining Moss Adams in February 2021, Nicole was Western Regional Director of BDO USA, the global public accounting and professional services firm.

During the course of her business career, Nicole has held leadership roles in marketing, business development, management, strategic planning, training and staffing. She worked with Tatum LLC as their Northern California Practice Director and Accretive Solutions (also known as Horn Murdock Cole) as the Director of Business Development.

Nicole is from Los Angeles and graduated from the University of California-Santa Barbara. Nicole serves on several boards within the San Francisco community, including the Yerba Buena Center for the Arts, ArtPoint of the De Young Museum, and on the Advisory Committee of the Glow Foundation. She is Vice Chair of the Watermark board.

Nicole has also served as Vice Chair of the Business Arts Council, Chair of the Arts Forum of the Commonwealth Club, Founder and Chair of Epicenter:Arts and on the board of the San Francisco Chamber of Commerce. Nicole’s philanthropic support of the arts is fueled by her personal passion as an artist. She is a film and stage actor, commercial voice over actor and classically trained singer.